Recode’s Nick Bilton has a quick and dirty tip on how to respond to a company telling its employees that it’s afraid of them.
Bilton is CEO of the software company Coda.
He says the company has employees who are “worried about their job, fearful of their job.
They’re scared of what they think will happen to them.”
“And you have to say, ‘OK, let’s just take this on board,'” Bilton says.
Coda says its “employees are being told to stay in their jobs.
If you’re afraid of what’s going to happen to you, you’re not in a good place.”
Bilton also points out that while the company is “worsening” its internal communication, the CEO has said he would not make employees afraid to go back to work.
Cogent, another tech company, has been more open about its problems with fear.
CEO Matt Corallo said in September that Cogence is “doing better than we thought it would.”
But Corallo has not publicly addressed the issue.
He has also defended the company’s decision to hire an external communications director, noting that “that’s the only way we’re going to be able to communicate effectively.”
“It’s a difficult time for all of us in the industry, and it’s a tough time for us in this industry,” Corallo told CNBC in September.
The problem is, Cogency and Coda say they’re doing better.
But Bilton points out they’ve been doing better for a while.
The CEO said in a May tweet that Coda has been “in the red” for three years.